Radio vs TV and Newspaper vs Online News

People still listen to the radio, long since outpaced by the television. Now the newspaper industry is having trouble. Ad revenue is dropping as well as classified ad revenue.

More and more people get their news online. It’s only a little less than the number who get their news from the tv.

Newspaper ads may bring in some customers but how much better if you can use newspaper ads to send people to your website and social media.

Meanwhile, back at the presses, the NY Times thinks it needs to charge people for the news. The only way that ever works is if you have specialized news that people need but maybe their core audience is so used to paying for the paper that they will be able to make it work. The comments on the article are interesting viewpoints, to say the least.

Make them work for your benefit over the long term, not just the day you place the ad.

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