Google Advertising Passes Print Advertising

Many business owners feel that they don’t need a website or the one they have is good enough.

Maybe that’s true. Maybe they have a restaurant that never has an empty chair. Maybe they never have times when business is slow.

Lots of businesses rely on local magazines or newspaper ads to spur on new business. And they work fine if you advertise in the right place which has the right audience and at the right time.

However, you should know we just crossed the line where Google Ads brought in more money than print advertising did during the first six months of this year. This is not to say that print advertising is disappearing entirely but the direction is for more people to be looking at screens than magazines and newspapers – and that’s where the advertising is going. Newsweek will be dropping its print product and switching to the web in January 2012. See the trend?

Imagine if they had just one more avenue to bring in business – one that worked 24/7 for them. We suspect that once a business owner thinks about it, they will realize that a website is both useful and necessary.

Once they realize that, it’s not that hard to make the leap to know that a website that periodically offers something new will bring in more visitors (customer/clients/interest.) Then they have to make that happen, which can be tricky and expensive to accomplish.

We can inexpensively help them build or improve their current website. Or help you with yours. Our smallest plans include small changes and updates so all you need to do is contact us.

We say we make websites better and that includes the process of making, improving and updating your website. We raise the bar on web services.

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