The big web companies stay busy and Google is no exception.
There is a ruckus going on over what Google should show in their search results, Google + continues to grow and become almost mandatory for businesses because of how the pages work – and Google is adding all of your world (as they understand it) into your web experience.
Google is also making sure that the ads you see are pleasant – pleasant enough that you won’t complain about them. They’re also taking steps to curtail the efforts of those SEO folks who have the resources to make any web page rank. (Throw enough money into a dozen things and you are practically guaranteed results – this is the playground of gigantic companies.)
Their search machine is always changing but bigger changes are coming. Eventually, you won’t have to visit a website at all to find out things like the weather or see pictures. Anything publicly available will eventually just be displayed on Google. Wonder how tall the Empire State Building is? You can see the answer right on Google.
But here is the kicker to having read all of this. It’s all for the same goal. Google wants to be in every facet of your life.