Say you had three hundred Twitter followers for your restaurant and you post a Twitter-only coupon. How many of those people might use your coupon? It’s hard to say because the results depend on what the coupon is for, who your clientele is, what time of year it is and other things. Let’s assume it was a pretty good response and fifty coupons came back. Not bad, huh?

That was a pretty good use of the five or ten seconds it might take to Tweet about your coupon. Just in case you think that fifty coupons of three hundred is unrealistic – say it was only ten coupons. That’s still a good return for ten seconds of effort.

You may have seen this article about Ashton Kutcher’t tweet sending 130,000 visitors to a link. Now, it’s unlikely that you will ever have 6 million followers and 130,000 validated coupons for your imaginary restaurant but that’s not the point.

The point is that it would be foolish not to use Twitter for your business, whether you have six or six million followers. It’s also very easy for your Tweet to be reweeted to people who aren’t even your followers.

The few seconds you spend to send out a Tweet that your followers will find useful is always well spent.

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