Welcome to Today’s Tech News…
The European Union is investigating how Google displays its search results to favor its own services over competitors. http://tech.slashdot.org/story/10/11/30/1327259/Google-Faces-EU-Probe-Over-Doped-Search-Results Google has claimed that it is not doing that purposely but rather that these competitor websites are not up to Google’s web page standards and therefore not ranking well.
A few days ago, the news was all full of the “Yeller” who mistreated random customers to gain better Google rankings. http://www.skrenta.com/2010/11/algorithmic_search_is_sinking.html or http://www.nytimes.com/2010/11/28/business/28borker.html?_r=2 for more details. Webmaster sites were all discussing how to take advantage of this trend when Google added another factor in its ranking algorithm to eliminate this. http://arstechnica.com/web/news/2010/12/google-tweaks-algorithm-to-punish-bad-businesses.ars
Google is also offering local web advertising. They call it their Boost program. http://mashable.com/2010/11/10/google-boost/
Here’s a nice selling point article on why you need both a website and social media. It uses a handy turn of phrase “Destination Web and Social Web” http://thenextweb.com/socialmedia/2010/12/01/do-i-need-a-website-or-can-i-just-be-social/
Speaking of Social Media, Twitter is expanding itself to be an official news site. http://www6.lexisnexis.com/publisher/EndUser?Action=UserDisplayFullDocument&orgId=101735&topicId=101800040&docId=l:1312373545&start=9
Then there was an example of how one brand made great use of Social Media. http://adage.com/digital/article?article_id=147272
Also, here’s an article on how some companies have responded to customer outrage they found on Social Media. http://mashable.com/2010/08/30/social-media-attacks-brand/
And here are some ways businesses can take advantage of Social Media and their Web Site:
We’re just out of Black Friday and Cyber Monday, and all reports say that shopping was up around 28%, which is great. Another way they measured results from the Holiday Shopping period was by recording the flow of traffic from orbit.
New York State is in court with Amazon over the collection of sales tax from New York residents. It’s always been my understanding that Amazon is based in Seattle, so any taxes would be paid according to Seattle’s rates. Perhaps I am wrong about that. http://www.bizjournals.com/albany/news/2010/11/15/ny-wins-tax-case-against-amazon.html
In another legal wrangle, the FTC wants companies to provide an opt-out for users who don’t want targeted ads. http://www.portfolio.com/views/blogs/the-tech-observer/2010/12/01/ftc-proposes-web-privacy-rules
Among other uses of QR codes, Google is sending out window decals to a business’ Place Page. This article mentions that and other ways to use QR codes. http://mashable.com/2010/06/23/qr-codes-small-biz/
And to use those QR codes, you need a smart phone. It turns out that women want iPhones and men want Android phones. http://www.bizjournals.com/sanjose/news/2010/12/01/women-prefer-iphone-men-want-android.html
That’s a lot of news.