Your New Website Focus


Do you remember how you could have a website built on a few pictures and some text from your brochure?

Do you remember when what mattered was page ranking and the number of page views on your website?

Do you remember how this website could be successful without having to do anything to help it?

Do you remember when social media like Twitter could be safely ignored?

Those day are long gone. As a matter of fact, it’s been a few years since those things were true.

The newest changes are an evolution in the direction that Little Guy Creations has been repeating for years. Have great, in-depth content with pictures and videos, if you can. Engage with social media. Update your site periodically.

Many business owners don’t have time to spend on these things but then balk at the cost of having someone else do these things for them – that can truly be expensive. And then your web people are following their own program instead of doing what you need done.

Little Guy Creations wants to help you strike a balance between cost and results.
Benefit #1 – You know your business. You know what sells this time of year and what services people need. You let us know what to update your site with and when to update it, we take care of it.
Benefit #2 – We will advise you on what can be done to improve your web presence and how the web landscape changes. It can be a lot of work for you but once you are involved it becomes far easier to see the results you want.
Benefit #3 – You are in control of your website. You will understand your website and how it can make you profit. You can then make informed decisions about what will be good for your situation and what you want to avoid.

Visit our Standard Pricing Page and see what Little Guy Creations can do for you.

Changes To Your Website Viewers

In the September 2012 issue of Wired, there were a couple of articles that nicely summarize the direction that technology will be taking us over the next few years. If you are a business owner with a website, this is something you need to be planning for. We’re going to talk about some trends and technology which will drastically change how your website will be used.

First of all, Windows 8 (due to be released in Fall 2012 sometime) has a iPhone sort of interface. You access and drag things around with a fingertip, if you have a touch sensitive screen. It also runs by Apps – at least on the surface.

Second, within three to five years, keyboards and mice will be optional at best. There is now a three inch long motion capture device from Leap Motion which reads movements down to your fingertips. Obviously, this alone could replace your mouse and since there have been keyboardless keyboards, it won’t take much to add that function, too. And it already lets you draw and move around maps like your Smart phone does but you can also do it in three dimensions.

Developers are already dreaming up Apps that will take this far beyond these obvious first applications. Besides game and graphic design tools, there are examples of sculpting virtually, conducting orchestras and translating sign language into text. Other things like three dimensional data analysis become far easier to do with this technology as well. As pioneered by companies like Apple, you will have one effortless interface method for all your gadgets.

Thirdly, TV channels and the internet are becoming entwined. You can already check into a show you’re watching and see what other people are saying about it on social media like Facebook and Twitter. Newer Apps keep track of what you’re watching and using the audio from the TV; it automatically switches your device to match what you’re watching. This can only improve if connected via Wi-Fi to your cable box, as they plan.

Think you can live without this? Well, imagine that extra show content will be available to these users. Imagine being able to play The Price Is Right or Who Wants To Be A Millionaire from home? Or being able to access up to the second statistics on your favorite Football, Baseball or Basketball teams? Or your kids getting bonus levels and characters for their video games when they watch the cartoon the game is based on. Or recipe variations as you watch cooking shows. Or extra news as you watch the nightly news.

And let’s not even dive into detail on how much a business will need to be involved in social media to gain and keep a large customer base in the future. You’ll be checking your Facebook page multiple times a day – and more; Facebook is just one of many networks you’ll want to have a presence on.

And we can easily imagine a time where every device you have is integrated. You have a TV which will just as often be used for doing your computer work as watching Baseball. And the cable TV networks are worried about losing all their viewers to the internet, which is cheaper for the viewer and eliminates the cable company middle man. You can already watch a certain movie online whenever you want – imagine being able to cherry pick just the channels you want?

Now, if you’re still with us, imagine how these things will change how people view your website. Websites will need to be viewed on everything from phones to screens, which is handled in an ad-hoc fashion right now. TV screens are currently averaging 46 inches while ten years ago they were 34 inches. Look out for 60 or 80 inch screens in the next few years, which will require bigger living rooms to even use them.

The bigger the screen, the bigger the images needed to fill them. Bigger images require more bandwidth from the internet and processing speed from your TV, tablet or phone. The problem is that your phone doesn’t yet have the capacity to easily process that much information, which can crash your phone or cause it to hold. If you’re a business owner with a website, you don’t want it crashing when people visit. They never come back. As mentioned, there are some ways to work around this problem but none of them are foolproof.

There are other things you should be aware of, as well. As we’re sure you can imagine, people will expect a lot more from your website in the future; the least of which is having it load correctly on whatever size screen they happen to prefer. Will there even be desktops and laptops in another ten years? Or will your phone simply act as your house remote and entertainment center? (Along with acting as your wallet, phone camera and ATM.)

It’s important to note that these trends are just what the tech magazines are covering today. New breakthroughs in technology and cultural shifts in the next few years may make all this seem like a quaint fairy tale.

What can you do now? What is the most valuable thing you can do to keep your business afloat? Improve your website now. It will be easier to update and add to a site created with modern standards than the site you have had for the last ten years. Some coding is already so old that the new gadgets can’t do much with it. Don’t be that website. It doesn’t have to cost an arm and a leg to have a decent website. Contact Little Guy Creations today.

Updates For WordPress

Do you have a WordPress blog? Periodically, the technology changes and new plugins are created or old ones become more useful.

For example, this one lets you change your site’s background in multiple ways. Design sites, product sites and artists can make good use of these options to show off their wares.

Or maybe you want to add more zing to your blog’s posts? Try this improved editor.

If you’re daring, your (or your web person) can try to add some of these useful snippets.

What Web Design Customers Need To Know

If you’ve ever wanted a website or web work done for you, then you may not know enough about it to even know what you’re asking for. A good web person will ask what you’re trying to accomplish, suggest a few options and their costs and benefits and finally, offer a strategic assessment of the best use of the client’s efforts.

This was a job description posted to the Elance website, where you can hire freelance web people to do web work for you. What should this customer have known?

“Elance: I am a network marketer and need a facebook fan page created with SEO because I intend to use ppc. I would also someone to maintain those pages. We will discuss in greater detail via phone. – avg bid $200”

To translate all this into simpler terms:
1. Create a Facebook page and maintain it.
2. It should then rank well in internet searches.
3. The customer intends to use paid internet advertising.
4. They want to pay roughly $200.

To simplify it even further, you can’t do all that at once. It’s not a bad idea to do all these things but this must have been a network marketer who is new to Facebook and Search Engine Optimization. Let’s address a few things you should know if you were this customer.

1. Creating a Facebook page is free and easy. Maintaining it is going to be an ongoing project. A Facebook page should be updated 2-3 times per day AND you would need to chat with customers. As the business owner, if you pay someone else to do this it will cost a lot more than $200. The first week might cost you $200 alone.

2. A Facebook page is not going to rank well in internet searches. Facebook doesn’t get along with Google, who will probably be sending you the most visitors.

Even more than that, Facebook isn’t set up for SEO (Search Engine Optimization.) It doesn’t matter what you post on your Facebook page, the search engines will never see it and send people to it.

By all means, have a Facebook page – it’s just not that valuable for SEO.

3. PPC (Pay Per Click) advertising is what you see when you do a search and all those ads appear on the top or right side of your search results page.

PPC can be a valuable way to bring people to a web page. It can be expensive, depending on what you are bidding on. Each click can be $1 or more… at best, $200 might buy 200-500 visitors and you pay for them even if they don’t buy anything from your website.

Also, PPC is a totally separate thing from SEO. It can help somewhat, but the value of PPC is bringing primed leads to your webpage to buy something.

4. $200 is not going to buy you very much SEO. SEO is an ongoing process and should be revamped monthly, doing more of what works well for your business.

Much depends on what industry you are in, how competitive it is in your location and how wide a reach you want.

Some companies will charge you thousands of dollars per month for this – just for your local area. It’s not unreasonable if you want bigger success – it takes time, research and manpower on an ongoing basis.

Still other companies would take your $200, make a Facebook page for you and then tell you that you are fully optimized and to expect great results.

Again, this customer didn’t want anything crazy. They wanted to have a Facebook page that performs well. However, they just didn’t have an idea what they were asking for and how much it would cost in full.

Joomla Users Updates

Good day,

Some of you may have a Joomla based website. On January 5th, there was a security update. And then again on February 3rd and March 6th and March 16th and on April 4th.

Some of the updates were not all that important but others were. You may, if you have a Joomla website, wish to log in and run some updates. You don’t want any security vulnerabilities.