Google Advertising Passes Print Advertising

Many business owners feel that they don’t need a website or the one they have is good enough.

Maybe that’s true. Maybe they have a restaurant that never has an empty chair. Maybe they never have times when business is slow.

Lots of businesses rely on local magazines or newspaper ads to spur on new business. And they work fine if you advertise in the right place which has the right audience and at the right time.

However, you should know we just crossed the line where Google Ads brought in more money than print advertising did during the first six months of this year. This is not to say that print advertising is disappearing entirely but the direction is for more people to be looking at screens than magazines and newspapers – and that’s where the advertising is going. Newsweek will be dropping its print product and switching to the web in January 2012. See the trend?

Imagine if they had just one more avenue to bring in business – one that worked 24/7 for them. We suspect that once a business owner thinks about it, they will realize that a website is both useful and necessary.

Once they realize that, it’s not that hard to make the leap to know that a website that periodically offers something new will bring in more visitors (customer/clients/interest.) Then they have to make that happen, which can be tricky and expensive to accomplish.

We can inexpensively help them build or improve their current website. Or help you with yours. Our smallest plans include small changes and updates so all you need to do is contact us.

We say we make websites better and that includes the process of making, improving and updating your website. We raise the bar on web services.

Have you taken your place in Google’s search results?

No, this isn’t an advertisement for Little Guy Creation’s SEO work. This is about how you, personally, can help influence your website’s search rankings.

That’s right. If you have a Google+ account, you can contribute to your own success.

Google+ is Google’s social media service. And it’s more and more tied into the search results – much moreso than Facebook or Twitter (though these are still places you want your business to be found.)

Now, the article linked above is TWO MONTHS old as of this writing. Imagine if you had already been promoting your business with Google+ while your competitors don’t even realize how far they are falling behind you.

If this is the exciting news to you that it should be, then go to Google+ and get started.

Search Engine Claims

Google updates the way they do things fairly often, with major updates several times a year and 500 or so minor updates. Their latest major update was in February and codenamed Panda. In this case, Panda has been rolled out globally and then updated again. Typically, these stronger updates get a lot of discussion going and can completely change the way that users interact with the web.

Yahoo added search direct in order to provide you the hottest trends and information without having to click the search button. It was supposed to make things faster for you but the response has been underwhelming. It has been perceived as an expected feature, not the vital improvement that Yahoo was touting.

Here’s an analysis between Search Direct and Google’s Instant programs, if you’d like to see how they work.

But this may be ancient history since you may not even have to type for much longer. Get ready to talk to your computer.

Where is all this going? Online search is always expanding, growing and evolving.