Did you know Google can reach into your Android phone? After they were made aware that there were malware apps, Google remotely removed the app from everyone’s affected phones and forced an update to close the security gap.
In the end, links will have to take a back seat to the next big ranking signal, which I believe will be mentions. Just talking about your new George Foreman grill will be enough to add to the Foreman Grill website’s search rankings, particularly in your online social circle and within the profile Google has on our preferences and likes.
Most people don’t have their own website to post links on and search engines are relying on those few to determine popularity. Sooner or later, Google and the rest will realize that every conversation has keywords and relevance that add meaning and value to the online world.
Social media has untapped power. It’s the power of people, really.
Google is realizing the next big search clues can only come from social media like Facebook and Twitter. Here are some quotes:
“A lot of the searches that Google is really bad at – commerce and travel, for example – can get really good really fast if you can look at… data from friends about those very things. I don’t need pages and pages of results. Just a nice hotel in Paris that a friend vouches for. Or a movie I’ll enjoy. Or the right set of pots and pans.”
Google search results will do in a pinch, but you listen to your friends more than random pages on Google. And you probably talk more with your friends and family on Facebook than you do anything else.
Twitter is up for sale. Twitter is willing to sell out for $8 Billion or so. Facebook and Google were in low level talks with Twitter in mid February.
Facebook might want it to eliminate a growing rival but Google might connect it with their other services.
How does this affect you? The fewer options you have, the more your communication channels and certain terms and conditions will be dictated to you. What if Facebook wanted to start charging you for every time you accessed Facebook on your phone? It’s unthinkable now but what if Facebook becomes the new USPS? What choice will you have then? Maybe it will not ever come to that result, but you should be aware that it is possible.