Top 10 Reasons For Business Owners to Get Started With Social Media

For those who need more than one good reason…

What is Social Media? Social Media is a form of media that allows you to share information and interact with people instantly all over the world. There are many Social Media networks, but the largest are Twitter and Facebook. It’s the most inexpensive, quickest and far reaching communication that we have available today.

Businesses are just starting to make use of Social Media and this is a great time to get established in the digital landscape. Below, we have provided ten reasons why for those who need more than one good reason to try something new…

1. Be In The Conversation. Look around… People are using Social Media on their cel phones while walking, talking, at the gym and even while driving. They are talking with someone, why not you? If you are available and on personal speaking terms with your customer, they are more likely to trust you enough to do business with you.

2. Marketing Tool. You get to lower your advertising expenses while at the same time connecting with your clients. Successful businesses use this to handle their customer service, sales and instantly deliver targeted messages to consumers. The best part about this is that you don’t have to use carefully written ad copy. You can just be yourself.

3. Improved Website Ranking. Having Social Media and a blog works hand in hand with your main website and optimizing your website for Search Engines and free search exposure. The more of these things you have active, the more interesting it is for search engines and users. Social Media also extends the reach of your website into other channels.

4. New Leads and Customers. You can not only pick up business from your current friends and customers but you can also reach out to their friends on Social Media. On average, each Facebook user has 130 friends for them (and you) to reach out to. People look to Social Media to help them make purchasing decisions.

5. You Are The Expert. An active Social Media presence shows the world that you are an expert in your field. Your voice can be heard at the same level as far larger businesses. And if you are the expert, your customers will be going to you instead of your competitors.

6. Cut The Cord. Being on Social Media let you show you have an active business and can more easily be approached to participate in joint ventures and partnerships. Stop relying on local Chambers and chance meetings to partner.

7. Clients Get To Know You. Your website and Social Media can let customers get to know your personality before they meet you. You can use Social Media to interact and connect with clients and keep yourself in their mind’s eye constantly. What better way to be exposed to what your clients want than by talking to them for just a few minutes each day?

8. Save Yourself Time. Can you make the time to talk with all your customers daily, at any time of day? With Social Media, you can. The average Facebook user spends 55 minutes a day on Facebook. Social Media is the number one activity, topping out even over using email, and 66% of people are on social networks. That’s where your customers are most easily reached.

9. Save Yourself Money. One day in the newspaper is one month in CheckItSmart, and you can reach more people in one Social Media update than those few who may see your ad in the one night’s newspaper. No matter how small your niche offering is, you can find communities who are interested in your brand much more efficiently and inexpensively.

10. Research and Development. Your products and services will change over time. If you listen to your Social Media contacts, you can improve your offerings to better fit what they want. You can ask questions and get immediate feedback, whether they are about complaints, compliments, needs, competitors or entirely new things – don’t you want to know?

11. It Doesn’t Stop at 10 Reasons. Social Media technology continues to expand with the increased use of wireless phones and website integration. The audience and opportunity is growing in new and exciting ways.

As you can see, there is much to be lost by not being on Social Media.

If you’re like many other business owners, you are thinking that you don’t have time to learn about Social Media, much less learn how to use it effectively. Let us answer your questions, help you get started and make Social Media work for you. We can save you the time and hassle of getting your Social Media presence up and rolling. See what we can help you do.

Content Optimization, Keyword Tweaking and SEO

In the past, we have talked about key words and how to gather them. If you research online, you will find some web designers recommending having hundreds of keywords including plurals and regions and misspellings and colors and …

And that’s probably fine if you plan to spend a lot of money in Adsense or some other PPC (pay per click) advertising service. What if you haven’t reached that point yet? What if your budget is pocket change?

The good news is that if you do good keyword research, you will be able to narrow down a large list to your 50 biggest hitters. This is a reasonable number to aim for since it is likely that your site only has 10 pages or so anyway. You can’t stuff 500 keywords into 10 pages and not have it look spammy. (If you have more pages in your project then feel free to add more.)

So you take your top 50 manageable keywords and split them into your 10 pages. They will very likely fall into ten or so related topics and these will make good subjects for your 10 pages. Use them in your titles, your image alt tags and your text – preferably near the top of the text, a mention in the middle and then again near the bottom. And if you code your own webpages, you can make sure you are using header tags and meta tags with those keywords. Try to limit your title tags to 60 characters and your meta description tag to 25 words while using as many of your keywords (on the specific page) as possible.

Then have someone read each page and make sure it is easily understandable. They will point out spelling and grammar errors that inevitably creep in. Leaving those things in will distract from the message of that web page and break the reader’s attention span. Even if your readers are not English Majors, bad writing still feels bad. You might not recall what a dangling participle is but you will get annoyed or impatient if you read a webpage with incorrect punctuation. It just doesn’t read well even if you don’t consciously know the rules of grammar.

So if you have made it easy to read each page and not cluttered the page with too many keywords then you are ready to post your site live. You’ll feel good that you have taken your best shot at giving these 10 pages the best structure and keyword optimized content you can. But your content optimization job isn’t over. Nope.

You have to go back and measure the results. How do you do that? You either get access to the website analytics or install them and watch what happens. Say your site is about fruit recipes and over a month you see that your banana smoothie page is not doing well but your apple crumb cake page is gaining more readers every day.

You go back and do a bit more keyword research and find that people are not searching for banana smoothies anymore. They are now looking for banana italian ice recipes. So you rewrite the article with keywords related to banana flavored italian ice and repost it. Likewise, you can look at the apple crumb cake page and write another page (your 11th) about optional toppings for you to have with your apple crumb cake recipe or you write another recipe variation and post that with links between the two pages.

But your job isn’t over. If you stick with it, you will see success with work and regular effort. It is best if you take this article as just one of many data points and research the topic further. You will see that some common keyword techniques and recommendations have been left out or merged together for this article.

The Web Explained: What Is SEO?

SEO stands for search engine optimization, which basically means web pages should be easy to navigate and easy to read for both people and search engines.

Sounds pretty simple, huh? It is, though that’s misleading. It’s a simple principle but how one builds web pages can vary quite a bit based on the purposes of the page and what information needs to be in it. It’s also important to consider the structure of the code in the page but we need to consider some examples of how varied pages can be, even when the basic purpose the have is the same. First, let’s look at search engine pages…

Some search engine websites, like Google’s, are designed to be non distracting and easy to use. The trade off is that you need to click a couple of times to get what you want and it may bore you visually.
Google Page

Others, like Yahoo, are designed to appeal to your varied needs and make it easy to get what you want from the first page. The trade off is that you might only need a few things from the site so the rest is noise and distraction for you.
Yahoo Page

Yet other search sites, like Bing, try to split the middle and offer select features and force you to click for the rest. The downside with this approach is you some of the distraction and a smaller selection of the things you might want spread out over the screen.
Bing Page

Of course, these different approaches serve different purposes and what works for you may be different from what works for me. It all comes down to audience preference.

Need A Different Example?
On the other hand, say you own a restaurant and you want a website for it.
* If it’s a pizza place, maybe you need a menu, directions, hours of operation, delivery details and a few other elements. Your website should reflect your good food and the atmosphere you create at the restaurant.
* If it’s a diner, you will want to display your menu, a place for daily specials and hours. Your website should show your meal variety, the fact that you can get breakfast all day long and details your staff. It’s all about community and the regulars at a diner.
* If your restaurant is upscale, you may not want to display a menu but you may have daily entrees you want on display. You may also wish to have an online reservation system and a gallery showing the events and catering services available; all in a very elegant manner.

Obviously, these differing restaurants dictate certain things as important, based on the type of restaurant and atmosphere you want the website to communicate. Still, all the elements need to work together simply so everything is easy to find on the pages. Not only should you be able to easily find what you need, so should the search engines when they visit your page.

So What Do I Put On My Web Pages?
Just like people, search engines like to see a mix of pictures and text, so it’s a question of providing good things that people want to see. A well coded page should allow for all of these things we have discussed at the same time.

You should also know search engines are very, very sophisticated. They take into account any navigation on the page, advertisements, how quickly the pages load and how visually appealing each page is (plus hundreds more elements.) That is why it is good to hire a professional who is practiced at creating pages.

Now that you understand about these aspects of web pages, you need to know about web page structure. This won’t be technical, but when a web page is “optimized for search engines,” then the structure or coding of the website has to include certain things.

Finally, We Can Optimize. Where Do We Start?
There are the things you use to understand the pages you visit. For example, there should be a heading at the top of your restaurant menu page that says “MacDonald’s Breakfast Menu.” That’s common sense, right? Taking it a step further, each page itself should have a title which will more-or-less match the contents of the page. It should also have pictures of items on the breakfast menu and any special promotional items. Again, that’s what you want from a menu and it’s what search engines look for.

That’s the technical side of SEO. Your web designer builds each page in such a way as to include all the little coded clues that search engines look for. I could explain each piece and to what degree each is important but it would probably look like a foreign language to you (which it is.) It’s not necessary to name all the little cogs as long as you understand that they are what turn the hands on the clock. A simple web search will explain more about the basics that I hinted at above, if you need more information. The basics can be tedious, so I’ll spare you that here.

What Else Do I Need To Know About SEO?
To help you understand a little bit more, search engines change the rules every two or three months. Most of the time, these changes are to prevent website creators from exploiting weaknesses in the search engines. Sometimes changes do require new elements to be added or adjustments made. At times, certain elements that were standard or acceptable become penalized and can cause a site to rank lower in internet searches. A professional web developer should be aware of the latest trends and requirements, although search engines often keep the specifics very secret and they don’t always announce changes publicly.

Remember how we talked about a website being easy to use and easy to get around on? If your website is built for people and has the code structure to support it, then it probably is safe for a year or two. At that point, a website should probably be rebuilt to reflect natural changes in the menus, prices and so on.

wrong light switches
If you don’t make those changes to your site, it begins to look like something is wrong with the website to people and computers both. Like your house having two light switch plates next to each other instead of having a two switch plate. It just looks odd.

What Is SEO?
If you’ve read this far, it should now be obvious that the big phrase “search engine optimization” describes the simple principle of being easy to read and easy to use applied in many ways. That’s what SEO is, even if the details change from time to time.

Search Engine Optimization

Getting Found
Starts Here.

Positioning your business with Search Engine Optimization

Search Engine Optimization (SEO) is essential for the success of almost every website. The majority of traffic to websites is brought in by search engines. (SEO) drives highly targeted visitors to your website. This leads to increased visitors with the opportunity to convert to leads and sales.

An efficient website is not only the one that uses an intuitive design or has very high traffic. A website must consist of relevant content with a user-friendly design in mind. An efficient website turns traffic into new users, members or sales. An efficient website drives visitors to take an action.

Whether your goals are to get your visitors to sign up for a newsletter or to buy a product, Checkitwebdesign’s custom solutions provide your business with the tools needed to increase conversions and maximize your return on investment (ROI).

Organic SEO provides the highest ROI compared traditional and Internet marketing campaigns. Live conversion tracking allows you to adapt quickly to new trends.

80% of visitors will come to your website through Organic SEO searches.

What is SEO?

There are two types of SEO(Paid and Organic). Around 80% of visitors on your website will come from organic SEO. We focus on organic search engine optimization to drive the most amount of visitors to your site which will lead to increased profitability for your business.

Benefits of Organic SEO.

  • The majority of search engine traffic comes from organic searches, 80%!!!
  • With organic search you are not paying for each visitor that comes from that search.
  • High ranking organic search results give your business credibility as the best choice for the given keyword.
  • Organic search usually yields the highest return on investment compared to other forms of marketing programs.

SEO Strategy.

Every SEO strategy is different and Unique to each client but here is a general idea of how we come up with your search strategy.

SEO Process

We use a variety of SEO techniques, including improving your site’s internal structure to be more user friendly to visitors and search engines, link management and suggesting additional content that will help make your site a destination in your field. We also periodically review our efforts so that your site will stay competitive. We can provide you with statistical tools to measure your websites reach and effectiveness.

Why choose Us?

  • 100% Custom made website designs
  • Unprecedented Quality
  • Affordable
  • Unlimited Annual Support Option
  • Designed with the user in mind
  • Optimized for Search Engines

Contact us today at 518-882-3065 or via email.