Have you heard about this new nonprofit, global cooperative called SWIFT? It stands for the Society for Worldwide International Financial Telecommunication and it aims to let web surfers manage what data they have.
So instead of Facebook automatically keeping track of every link you click and every post you make, you can decide if it’s worth it to you if you share your data with Facebook (and other websites.)
Now, exactly how you would keep control over your digital history is still being worked out and the big internet companies like Facebook will fight this as this is how they make all their money.
You can read more about this in an article in the January 10, 2012 issue of Bloomberg Business magazine.